Carnation
fresh
Carnation
has been a part of my life for over fifty years. However, our family history
goes back much further, as my maternal great grandmother was a distant relative to
Elbridge A. Stuart who founded Carnation in 1899.
Ironically,
my dad Don Liudahl, started work for Carnation in the fresh milk division in
1955 as a route salesman in Salem, Oregon. Carnation, looking to cut costs in
the early 1970's, began selling their product through distributors in certain
areas. In the early 70's, my dad became the distributor of Carnation Milk in
the Salem area until Carnation bought back the business and equipment a number
of years later. Dad continued working for Carnation managing the local
"plant" until his health forced his eventual retirement. I worked for
my dad for several years, delivering milk and ice cream in a truck similar to
the one above to wholesale accounts. Milk trucks have been part of my life
since I was a toddler, so I have a weak spot for them and collect toy milk
trucks as well as Carnation memorabilia today. My brother Stuart is still in
the dairy business and shares those same passions. Who knows, maybe someday
we'll restore an old milk truck together.
Carnation was purchased
by Nestle in 1985 and sold the fresh milk division not too long after that. By that
time the fresh milk division was struggling for profitability and never having
been the money producer that other divisions of the company (evaporated milk,
dry foods, pet food, etc.) Beside fresh milk and ice cream, you don't see the
Carnation brand much anymore on any of the products that are still being
produced by Nestle. Sadly, the red and white Carnation milk trucks drive the
streets of America no more. Today, they continue on in our memory of what was
once a leading producer and name associated with fine dairy products on our
table.
This site is intended to
take you back to a time when the guys like my dad brought you milk door to
door. Enjoy!
This site is not affiliated with Carnation, Nestle or any of their
brands. It is intended only for reference and the entertainment and enjoyment
of site visitors.